Accounting for podcasts in your advertising budgets
Updated: Jan 28
How brand custodians can start allocating spends
As a brand custodian, you would measure success as a mix of various metrics. While sales growth is critical, a brand’s perception in the market and among customers is just as important. How do you ensure you reach the right audience and one that’s fully engaged and committed to your brand? Yes, digital, but are you able to think beyond video and banner ads?