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Accounting for podcasts in your advertising budgets

Updated: Jan 28, 2023

How brand custodians can start allocating spends

As a brand custodian, you would measure success as a mix of various metrics. While sales growth is critical, a brand’s perception in the market and among customers is just as important. How do you ensure you reach the right audience and one that’s fully engaged and committed to your brand? Yes, digital, but are you able to think beyond video and banner ads?

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