Through this partnership, Ideabrew Studios will host, distribute and monetise over 30 existing shows
Ideabrew Studios have entered into a partnership with The Quint and Malayala Manorama to create, host, and distribute podcasts. Through this partnership, Ideabrew Studios will host, distribute and monetise over 30 existing shows including top shows such as Urdunama, Qisse Kahaniyan and The Big Story. Together, they will also work to create content through new brand-led shows that appease the listener as well as benefit the brand partner. According to Shelly Walia, executive editor, The Quint, collaborating with Ideabrew Studios opens new prospects for the media company in terms of not only reaching out to their habitual listeners and finding new audience – but also getting to know them better. “The data provided by Ideabrew is helping us better measure user numbers, understand user behaviour, and study demography in a more systematic manner. This year, there’s been an uptick in listenership across podcasting channels as the world returns to a post-pandemic normalcy – and for The Quint the tie-up provides a timely opportunity to capitalise on this revival,” she added.